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Breakthrough Client Growth

How any Beauty Salon can Get a New Clients and Retain Clients

Are you struggling to get new customers?

Are you struggling to generate sales?

Are you struggling to grow your business?

Breakthrough Customer Growth for Salon Business provides one the most powerful framework specific for Salon Business to grow.

What this eBook is all about?

For any salon business. Three things are critical.

1) Get new clients
2) Retain existing clients
3) Generating sales

This eBook provides help in all above three vital areas.

How can you use this guide?

There are multiple usages. Few of them could be:

• Identify or define your target audience. You must focus your limited resources, time and energy on those clients whom you can help better than anybody else so they can be your loyal clients for years to come.
• From the list of 21 problems salon generally, solve for their clients, identify which specific problems you solve for your client.
• It’s very important to understand which lead sources, generating a client for you. From the list of 40 lead sources identify which is the best? Which lead sources are not working? So you can optimise the performance.
• Identify your true competitors. Your competitors may not be what you may think.
• Peter Drucker, the legendary management expert said, “Company rarely knows the reason why customers buy from them.” Identify what the exact reasons why clients buy from you from the list of 39.
• Identify and relate with all the 24 reasons why clients may stop coming to you. It’s better to fix first leaky bucket before keeps pouring water into it.
• Go through 25 questions, exercises, if possible with your team to identify all the opportunities to generate clients and sales.

Who is this eBook for?

Anyone who is associated with beauty salon industry such as

• Beauty Salon Owner
• Beauty Salon Managers
• Beauty Salon Business Consultant
• Digital Marketing Agency specialised for Beauty Salon

How is this eBook structured?

1. Introduction
2. The types of services provided by beauty salon
3. The challenges of beauty salon industry
4. Customer Growth Framework: Ask these 6 Questions
Q1. Who our target market is?
Q2. What business problems we solve for our customers?
Q3. Which lead sources generate customers for us?
Q4. Who our competitors are?
Q5. Why customers choose us or buy from us?
Q6. Why customers leave us?
5. 25 Questions each business should ask to get new customers NOW
6. Conclusion

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